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About Us

Paint Merchant Direct is powered by our Bricks and Mortar Company Rajvel Deco Ltd. 

We have launched our ecommerce business 'Paint Merchant Direct' to serve customers across United Kingdom. 

Our Aim

"To create a One Stop Shop Online

featuring the fastest selling products in the industry"


2007 - The Base Coat

After already having worked in the Construction industry for over 15 years, our Founder acquired premises in North West London and transformed it into our Decorator's Merchant "Rajvel Deco Ltd". Since launching, we constantly built on our brand portfolio and have obtained many licences to sell well-known paint brands across London and beyond.​


2011 - The Second Coat
The family-run business was handed down to the 2nd generation to bring on a new perspective. The premises was re-energised with small refurbishments to suit the modern-day market and help customers enjoy a smooth shopping experience.

The Decorators Merchant became widely popular for their vast selection and range of paints and customer service. As a result, we were able to obtain large decorating supply contracts for well-known hotels, builders, decorators, interior designers and the general public.


2023 - The Final Coat

Due to an increased demand for customer orders, our new generation of management crafted a platform to establish an online presence and provide virtual access to customers across the UK.

With the resources and expertise of our Decorators Merchant store "Rajvel Deco Ltd", we are proud to have launched the Paint Merchant Direct website.

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